Soccer Broadcasting and Fan Loyalty: Building Strong Bonds Between Clubs and Supporters

Soccer Broadcasting and Fan Loyalty: Building Strong Bonds Between Clubs and Supporters

Professional soccer clubs not only rely on their on-field performance to garner loyal fans, but also heavily invest in broadcasting and marketing strategies to engage with their supporters. It is no secret that televised games and online streaming have revolutionized the way soccer is consumed, allowing clubs to reach a global audience in ways never…

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